Best 3 Insider Tips To Improve Instagram Engagement Rate

Engaging your audience can be as straightforward as applying consistent graphical elements and listening to their feedback. There is no doubt that most digital marketers understand the importance of having an Instagram account at least in theory. Taking advantage of all the facets of Instagram available at your disposal is critical to being noticed in today’s hyper-competitive social media landscape. It is engagement that will determine if your profile is successful. It is the true indicator of whether your content attracts people who are interested in your message. You can increase your odds of obtaining engagement on choosing to buy Instagram likes monthly along with practicing the below-discussed tips.

Create your visual brand

Consider the following question: What makes your profile distinctive? Have you taken full advantage of the time and resources at your disposal? Creating the guidelines for your Instagram profile’s visual branding will save you time in the long run since you can easily follow these guidelines for your content in the future.

  • Brand logo usage instructions
  • Identifying brand-specific graphic elements
  • Profile photo formats
  • Your favorite emojis or special characters

By prioritizing these ahead of time, not only are you better equipped to think of what to create for your future posts, you are also able to maintain a consistent image in your audience’s mind. So every time they view one of your posts in their feed in the future, they can instantly relate it to your brand – an account name is not necessary.

ASSURE CONSISTENCY IN COLOR

What is your goal for your brand? Would you like it to appear composed and professional? Is there anything better than minimalistic and modern? You do not need to be boring or predictable-it all depends on what has been defined in your digital marketing strategy. In an environment where visual stimulation is so prevalent, those posts that are visually pleasing tend to receive the highest rewards. Eventually, however, you may find that Instagram content looks very similar to Facebook content. You can resolve this issue by using your brand colors in a variety of ways based on your knowledge. A greater degree of creativity is desirable. If you add your brand’s border to one of your posts or stark contrast to another, you’ll be bringing variety to your posts. This concept is to make a variety of posts that look different in function but are connected by high-level similar elements. This job is made significantly easier by having a good photo editing app to hand. You can also consider implementing this to your Stories posts as well.

INVESTIGATE SOCIAL MEDIA LISTENING

Doing your research is the essence of social media listening. These activities include keeping your eye on current and upcoming trends, keeping track of what people are saying about your company, and building a community by engaging with others. You can use this feature to enhance your engagement by letting you find hot topics that are waiting to be discussed. The right thing to post about, at the right time, with the right context, keywords, and hashtags can help you become the epicenter of a trend. It is possible to accomplish this using several built-in features within Instagram. There was a recent update that allowed you to view Instagram Stories containing your brand, which you can then click to view and share. This is a much more convenient way to get notifications than letting them accumulate in Direct Messages. As part of their Explore tab, Instagram also displays some of the top hashtags on Instagram, along with a bunch of posts that surround them, which you can easily look through if you want to see what your industry’s top influencers are trying to convey.

Conclusion

Do not forget to include Instagram in your digital marketing strategy, show confidence in your brand, and engage with your followers.

Advertising on TikTok: The Ultimate Guide for Marketers

TikTok is a new kid in the social media world, and it has more than 1.5 billion downloads globally. TikTok users’ ultimate goal is to target teenagers and youngsters to show their musical talents. TikTok is an entertaining platform that helps to create different videos like lip-syncing, dancing, comedy, and mimics videos in a minimum length of 3 to 15 seconds and a maximum of 60 seconds.

TikTok is a great platform for marketers to advertise their brand and reach a wider audience. In 2019, TikTok launched its advertising feature since most brands use TikTok as an advertising platform to promote their product with unique and entertaining content. 

Are you wondering if TikTok is the right platform for your business? 

The following blog post can resolve your problems and queries. Definitely, you will get an idea to advertise your brand on TikTok. 

Some Important statistics on TikTok 

  • TikTok has more than 800 million monthly active users 
  • TikTok is available in 150+ countries in 75 languages.
  • On average, the user spends 52 minutes per day on TikTok. 
  • TikTok videos get 17 billion views per day. 
  • TikTok is the most downloaded app in the Google Play Store and App Store.

TikTok Advertising Formats 

TikTok offers four types of advertising format for brands, which helps to increase brand awareness, build online relationships, enhance brand reach, and generate sales growth.

The campaign features are: 

Brand Takeover ads:

It is the most powerful advertising format on TikTok that gains more reach within a short period. These ads will appear when the user enters the app. It allows only one video per category per day. 

Hashtag Challenge Ads:

The main goal of this advertising format is to create user-generated content. With this ad, you can upload a video with unique and engaging challenges, which encourages your audience to participate and create their own content. 

Branded Lenses: 

This ad format is similar to Snapchat and Instagram effects. It allows users to create videos with AR filters and effects for their videos. With this ad format, you can receive a wider audience to your TikTok account. 

In-Feed Native Ads:

This type of ad appears at the bottom of organic TikTok videos or on the TikTok For You page, based on the type of product. You can add multiple calls to action which helps to encourage users to shop now, download apps, and visit your website through links. 

Simple Steps to Advertise Your Brand On TikTok 

  • Create a TikTok Ads Account – Open the TikTok ads homepage and tap the “Create an Ad” option. Fill in the details of what it’s asking, then set up your ads account. 

Are you ready to start your TikTok advertising!. Here are some simple steps for making and optimizing your TikTok ads more effective: 

  • Create TikTok Ad Campaign – If you enter the TikTok ads dashboard, you will create an ads campaign by clicking the campaign tab. You should choose the budget for the campaign. 
  • Set up TikTok Ad Group – Now, you need to create an ad group within the campaign. The targeting section allows you to define the target audience for your ads. You can set parameters such as location, gender, age, language, and more. 

If you are new to this platform, it is harder to get more engagement for your ads. So, you can buy TikTok views cheap for your ads video, which helps to uplift your profile growth and get more visibility for your content within a short period. 

  • Design Your Ad – TikTok allows users to create an ad with high-quality images and videos. The basic formats of these ads are horizontal, vertical, and square format. Also, TikTok provides more than 300 background music options and video templates while making ads. 

I hope the article will help you to know more about TikTok and its advertising features. Make sure to use this way to promote your brand or product on TikTok Ads. 

A Simple Guide About TikTok Marketing Strategies for Companies

When it comes to social media marketing, there is no rest for the wicked. Nowadays, new technologies have developed in the virtual overnight, changing customer behaviors and presenting marketers with new opportunities by using new challengers. 

Similarly, TikTok has gained 800 million active users and is the highest growing platform across the world. If you want to do marketing on TikTok, it has expanded its opportunities for companies and brands to reach its teen and millennial audience. 

Let’s start! 

What is TikTok?

TikTok is one of the social media portals which enables you to share your content with the audience. It is a mobile app developed by one of the Chinese technology companies, ByteDance in 2017. ByteDance bought another app, musical.ly, which combined it and created the main content feed called TikTok. 

TikTok allows you to create your own content or work with another person’s content. With the app, you can edit, add music, apply AR filters, and more. The time duration of making your content is up to 15 seconds. But the company recently extended its time up to 60 seconds. 

Who Uses TikTok?

In the first quarter of TikTok, there have been more downloaded applications compared to Instagram, Facebook, and more. Now, TikTok has been downloaded by more than 2 billion active users across the world. On average, a single user spends 52 minutes per day (nearly one hour) and opens it eight times throughout per day. 

More teenagers and Gen Z adults attract maximum TikTok.According to the survey, 60% of users are below 24, and 80% are under 34 years. If your product is related to your teens, then TikTok is the perfect marketplace to promote your brand and get an audience. 

TikTok For Businesses

  • Influencer Marketing: Like other social media, TikTok is also one of the influencer marketing platforms. It is a practice of working with personalities that have a huge number of followers on their profile. Based on the company agreement, they help to integrate your product or business into their content. A massive number of TikTok influencers is continuously growing, using influencer marketing on the platform.

Pro Tip: Do you want to become a popular influencer on social platforms? Then, get more engagement for your profile and improve profile visibility. Buy real TikTok followers which help to improve your profile growth and high visibility from the real audience. 

  • Hashtag Challenges: TikTok is the best place to complete your challenges. If you want to make your content viral, you have to create a brand hashtag challenge and call on TikTokers to share their own video content by using the hashtag. It’s essential that the thought is very straightforward to understand and can be implemented by anyone. Excellent content challenges can impress a lot of user-generated content in a precise time. Here is a great example for you Mercedes-Benz’s #MBStarChallenge, in which they asked viewers to interpret the Mercedes star in an effective way.
  • Online ads: You can create ads on social platforms such as Instagram, YouTube, Facebook, including TikTok. TikTok is a growing platform, so many marketers are more interested in promoting their brand. On this platform, there are a huge number of brands available where you can upload original content. Marketers don’t need to create the profile for making TikTok’s native video ads, which display directly in the user feeds. 

Also, brand takeover and top view ads will help advertise to viewers as soon as they open up the TikTok app. Make sure that your ad transfers your assigned target so you can get the advantage of various targeting opportunities offered in the app. 

5 Creative Ideas For Boosting Your Instagram Video Engagement

According to recent research from social media marketing, video is a king when it comes to Instagram engagement. The report says video posts get 2X more comments than image posts, increasing the overall engagement rate. In this article, we have listed some unique ideas to help you make the most out of video trends.

Instagram Video Tips

Before jumping into creating Instagram videos, you need to consider some essential things to build a successful Instagram marketing strategy. Create self-contained content and encourage your audience to share on social media platforms. 

Select the visually stunning images because Instagram is a visual platform, so make sure to use High-quality photos and video to attract your followers. Many online tools are available for making attractive posts and choose the best one to create eye-catchy posts.

While creating compelling content, consider your color palette. It will make your Instagram feed and content stand out. Choose a color theme that matches your brand or business. Creating posts with attractive colors will help you to reach more new audiences to your profile. 

1. Use Top Trending Hashtags 

Hashtag the symbol # has the potential to discover content and new people on any social media platform. If you use the relevant hashtags in your post, it helps people who search for similar content. Add 6 to 8 hashtags in your post to increase your content reach. 

Research says a post with at least one hashtag gets a higher engagement than a post with zero hashtags. Check your Instagram analytics to find the best hashtags and create similar ones to boost your video engagement on Instagram. 

2. Create IGTV Videos

IGTV is one of the best Instagram features that allows every user to create 10 minutes long videos, and Instagram verified users could post up to 1-hour videos. For business, IGTV is a great platform to promote your brands to a massive audience. IGTV is a long video that helps you to connect with your audience for a long time. Create a series on IGTV to boost your engagement rate on Instagram. 

If you want to increase your channel visibility, you need to create compelling content to get more likes and views for your videos. Without wasting your time to increase likes count organically, buy IGTV likes to boost them instantly. 

3. Share Food Post

Instagram is a perfect place for all types of businesses to expand their content brand reach. If you scroll Instagram for just 1 minute, you will be able to see at least posts that are related to food. Even many people like to follow accounts that share food posts. Also, you can add food-related hashtags such as #foodlovers, #instafoods. While adding food-related hashtags in your post helps people who search for food content on Instagram. 

4. Make Instagram Reels

Reels is a short video that allows users to record 15-second videos with music. Instagram reels is a new feature many brands and content creators are selecting reels to enhance their business. Many reels content is available on Instagram, and choose the best one for promoting your brand.

Getting more likes and views for your Instagram reels will help you to make your video go viral on the platform. If you want Instagram likes, buy Instagram reels likes to boost your likes count and make your video viral on Instagram. 

5. Create How-To Videos

Make “how-to videos” to teach your audience about something related to your business or something you are an expert in. use Instagram to share quick tips with your audience. It is the best strategy for increasing video engagement on Instagram. These are the five effective tips to boost your Instagram video engagement and help you reach your target audience.

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