A Simple Guide About TikTok Marketing Strategies for Companies

When it comes to social media marketing, there is no rest for the wicked. Nowadays, new technologies have developed in the virtual overnight, changing customer behaviors and presenting marketers with new opportunities by using new challengers. 

Similarly, TikTok has gained 800 million active users and is the highest growing platform across the world. If you want to do marketing on TikTok, it has expanded its opportunities for companies and brands to reach its teen and millennial audience. 

Let’s start! 

What is TikTok?

TikTok is one of the social media portals which enables you to share your content with the audience. It is a mobile app developed by one of the Chinese technology companies, ByteDance in 2017. ByteDance bought another app, musical.ly, which combined it and created the main content feed called TikTok. 

TikTok allows you to create your own content or work with another person’s content. With the app, you can edit, add music, apply AR filters, and more. The time duration of making your content is up to 15 seconds. But the company recently extended its time up to 60 seconds. 

Who Uses TikTok?

In the first quarter of TikTok, there have been more downloaded applications compared to Instagram, Facebook, and more. Now, TikTok has been downloaded by more than 2 billion active users across the world. On average, a single user spends 52 minutes per day (nearly one hour) and opens it eight times throughout per day. 

More teenagers and Gen Z adults attract maximum TikTok.According to the survey, 60% of users are below 24, and 80% are under 34 years. If your product is related to your teens, then TikTok is the perfect marketplace to promote your brand and get an audience. 

TikTok For Businesses

  • Influencer Marketing: Like other social media, TikTok is also one of the influencer marketing platforms. It is a practice of working with personalities that have a huge number of followers on their profile. Based on the company agreement, they help to integrate your product or business into their content. A massive number of TikTok influencers is continuously growing, using influencer marketing on the platform.

Pro Tip: Do you want to become a popular influencer on social platforms? Then, get more engagement for your profile and improve profile visibility. Buy real TikTok followers which help to improve your profile growth and high visibility from the real audience. 

  • Hashtag Challenges: TikTok is the best place to complete your challenges. If you want to make your content viral, you have to create a brand hashtag challenge and call on TikTokers to share their own video content by using the hashtag. It’s essential that the thought is very straightforward to understand and can be implemented by anyone. Excellent content challenges can impress a lot of user-generated content in a precise time. Here is a great example for you Mercedes-Benz’s #MBStarChallenge, in which they asked viewers to interpret the Mercedes star in an effective way.
  • Online ads: You can create ads on social platforms such as Instagram, YouTube, Facebook, including TikTok. TikTok is a growing platform, so many marketers are more interested in promoting their brand. On this platform, there are a huge number of brands available where you can upload original content. Marketers don’t need to create the profile for making TikTok’s native video ads, which display directly in the user feeds. 

Also, brand takeover and top view ads will help advertise to viewers as soon as they open up the TikTok app. Make sure that your ad transfers your assigned target so you can get the advantage of various targeting opportunities offered in the app. 

5 Creative Ideas For Boosting Your Instagram Video Engagement

According to recent research from social media marketing, video is a king when it comes to Instagram engagement. The report says video posts get 2X more comments than image posts, increasing the overall engagement rate. In this article, we have listed some unique ideas to help you make the most out of video trends.

Instagram Video Tips

Before jumping into creating Instagram videos, you need to consider some essential things to build a successful Instagram marketing strategy. Create self-contained content and encourage your audience to share on social media platforms. 

Select the visually stunning images because Instagram is a visual platform, so make sure to use High-quality photos and video to attract your followers. Many online tools are available for making attractive posts and choose the best one to create eye-catchy posts.

While creating compelling content, consider your color palette. It will make your Instagram feed and content stand out. Choose a color theme that matches your brand or business. Creating posts with attractive colors will help you to reach more new audiences to your profile. 

1. Use Top Trending Hashtags 

Hashtag the symbol # has the potential to discover content and new people on any social media platform. If you use the relevant hashtags in your post, it helps people who search for similar content. Add 6 to 8 hashtags in your post to increase your content reach. 

Research says a post with at least one hashtag gets a higher engagement than a post with zero hashtags. Check your Instagram analytics to find the best hashtags and create similar ones to boost your video engagement on Instagram. 

2. Create IGTV Videos

IGTV is one of the best Instagram features that allows every user to create 10 minutes long videos, and Instagram verified users could post up to 1-hour videos. For business, IGTV is a great platform to promote your brands to a massive audience. IGTV is a long video that helps you to connect with your audience for a long time. Create a series on IGTV to boost your engagement rate on Instagram. 

If you want to increase your channel visibility, you need to create compelling content to get more likes and views for your videos. Without wasting your time to increase likes count organically, buy IGTV likes to boost them instantly. 

3. Share Food Post

Instagram is a perfect place for all types of businesses to expand their content brand reach. If you scroll Instagram for just 1 minute, you will be able to see at least posts that are related to food. Even many people like to follow accounts that share food posts. Also, you can add food-related hashtags such as #foodlovers, #instafoods. While adding food-related hashtags in your post helps people who search for food content on Instagram. 

4. Make Instagram Reels

Reels is a short video that allows users to record 15-second videos with music. Instagram reels is a new feature many brands and content creators are selecting reels to enhance their business. Many reels content is available on Instagram, and choose the best one for promoting your brand.

Getting more likes and views for your Instagram reels will help you to make your video go viral on the platform. If you want Instagram likes, buy Instagram reels likes to boost your likes count and make your video viral on Instagram. 

5. Create How-To Videos

Make “how-to videos” to teach your audience about something related to your business or something you are an expert in. use Instagram to share quick tips with your audience. It is the best strategy for increasing video engagement on Instagram. These are the five effective tips to boost your Instagram video engagement and help you reach your target audience.

Back to Top