Everything You Need To Know: Instagram Metrics

Instagram is a platform where social media analytics measurement is crucial. Understanding your audience’s behaviour, how your campaign is doing, and what works and what doesn’t is essential. If you keep tabs on how well your marketing campaigns are doing, you can use that information to fine-tune your approach.

However, there are a lot of moving parts when it comes to measuring Instagram stats. Because of this, you should prioritise metrics that help you move your firm forward.

Instagram statistics

To evaluate the success of your Instagram account and its content, you’ll need to keep tabs on a variety of metrics. We’ll spend more time on this topic down the road, but for now, know that metrics like engagement rate, impressions, and reach are among the most crucial.

You may gauge the success of your Instagram marketing initiatives and better understand your audience’s behaviour and preferences with the help of these analytics.

Instagram metric measurement has many advantages

Here are a few good arguments for keeping tabs on your Instagram analytics:

Evaluate results

Measuring the success of your Instagram account and posts is an essential part of any marketing strategy. Metrics like engagement rate, reach, impressions, and follower growth can help you figure out if and how well your content is connecting with your target audience.

Recognise patterns

You may learn a lot about your audience’s habits and preferences by keeping tabs on your stats over time.

If you see that a certain kind of post is getting a lot of attention, you can figure out why that’s the case and use that tactic again.

Base your choices on evidence

Metrics tracking enables you to make educated choices regarding your Instagram approach.

If you notice that your video postings are more successful than your photo posts, for instance, you can put more effort into making videos.

Know who you’re talking to

Metrics from Instagram allow you to learn about your audience’s composition, habits, and preferences. Using this data, you can create an Instagram content strategy that will help you reach your advertising and marketing goals.

Here are the most important Instagram stats you should be monitoring.
You’ll find a wealth of information in your Instagram analytics. Therefore, it can be confusing to know where to start.

However, keeping an eye on the following Instagram analytics can prove to be quite useful. What they’re saying, let’s try to grasp.

Increase in Number of Followers

This indicator is useful for marketers since it shows how their audience is changing over time. Learn how your account is expanding and if your posts are being well received.

It’s vital to remember that the metric you’re evaluating is the rate of increase in your following, not the number of people who have subscribed to your account.

If you already have 1,000 Instagram followers and your following grows by 100 per month, your growth rate is at the optimal 10%. However, if you already have 10,000 followers and are adding 100 new ones each month, your growth rate is just 1%. This suggests that the current approach has to be rethought.

Participation Rate

Likes, shares, and comments all contribute to an Instagram post’s engagement rate. You may learn a lot about your audience’s behaviour and the pieces that really hit home by monitoring this metric.

Formula for determining Instagram interaction rate:

  • You may calculate the proportion of likes, comments, saves, and shares as a percentage of the total number of followers by dividing the total by the total.
  • If your engagement rate is high, it suggests that a sizable proportion of your followers are actively interacting with your posts.
  • Conversely, if your engagement rate is poor, you know your strategy is flawed. It’s possible that your material isn’t connecting with your readers because you’re not releasing it at the optimal moment.


You can check how many people from different accounts have viewed your posts. This indicator is crucial for gauging the success of your content marketing efforts.

Here are the steps you may take to figure out how many people saw your Instagram post:

  • Launch Instagram and navigate to your account page.
  • Select the hamburger menu (three parallel lines) in the upper right corner.
  • Insights, Pick One.
  • Select the “Overview” menu item.
  • Check out the list of Contacted Accounts down below.
  • Your audience growth over the preceding week or month is graphically represented here.
  • Reach can be viewed over a shorter or longer time frame by adjusting the slider.


The total number of times your Instagram posts have been viewed. You should keep an eye on this indicator to get a feel for how popular your material is.

Here are the measures you may take to determine your Instagram reach:

  • Launch Instagram and navigate to your account page.
  • Select the hamburger menu (three parallel lines) in the upper right corner.
  • Insights, Pick One.
  • Select the “Overview” menu item.
  • To read the impressions, please scroll down.
  • A chart detailing your thoughts over the past week or month will appear here.
  • You can choose the time range to examine your thoughts over a shorter or longer time frame.
  • If you track your content’s impressions over time, you can see how it’s doing and where you can make changes.

Rate of Click-throughs

It’s possible that you’ve included a CTA (Call to Action) in your bio, articles, or stories. What about CTAs, though? Well, measuring the efficacy of your call to action is also crucial, and here is where the click-through rate indicator comes in handy.

The number of times people interact with the links in your bio, stories, or posts is what this metric tracks.

If users are clicking through to your site in large numbers, it’s a good sign that they’re interested in what you have to say. Examining the most popular posts and advertisements might help you figure out what your audience wants to see more of.

Kyle Lewis