By strategically curating your online presence, you can attract the kind of professional and personal attention you want. What you produce, share, or react to on social media, even if only occasionally, contributes to a larger public discourse. In the field of digital marketing, your online behaviour is now just as important as your offline actions.
It takes time and effort to establish your online identity (just think about what it takes to become an instafamous star!). If done correctly, however, it can help you land your next job or make important connections. If you want to make sure your online brand is effective, here are ten steps to take.
1 Maintain active social media profiles
It’s time to prioritise your social media presence by closing down accounts you’re not actively using. Make sure that all of the data you provide to the networks you intend to use is complete and accurate. You can use this to drive more people to the platforms where you can showcase your skills and expertise.
Any older posts that could be interpreted as having a sexually suggestive brand tone and hurt your professional reputation can also be removed.
Second, Figure Out What You’re Good At
The ability to produce and disseminate high-quality content, or an in-depth familiarity with a particular television show, are just two areas in which the average person can claim to be an authority.
Could it be time for you to try new things? What kinds of posts have gotten the most likes and shares from your followers? Is it possible to recycle an old piece of content or create something new to re-engage the audience? Your followers will begin to view you as a leader in your field if you consistently produce high-quality content on your specialty.
Third, facilitate your sharing with social media tools
Maintaining an online presence and addressing issues like lost passwords, a full work schedule, and the need to regularly produce new content all take time. However, there are a plethora of social media apps available.
Three social media management tools—Sprout, Buffer, and Hootsuite—allow you to connect with your various accounts, schedule posts in advance, and cross-post to multiple platforms at once.
4: Promote your work frequently
In the beginning of social media, more was better in terms of getting people to interact with you. However, in the present day, excessive posting causes boredom and irritation. It’s important to maintain contact with your audience, but not to the point where you come across as desperate. In terms of frequency, once a week to twice a week is optimal for most people.
To sum up: 5. Bring Over Your Contacts
As you use various social media platforms, you may be surprised to discover how many people you already know are there. Maybe hundreds of people exist that you haven’t met yet. To learn how many people you should be connected with online, import your Gmail or Outlook contacts or phonebook entries.
Six, always aim for a positive and interesting tone when posting to social media
The goal is to build an unbeatable online personal brand, but it must be authentic to you. Now that you have a better idea of what you should be doing on social media, do you also know what you should avoid doing to maintain a positive online reputation?
Consider your interactions and the content you create to be a reflection of your professional attitude and overall personality, as well as a resume of your work. Sharing the work of others is a good idea (also known as “curating content for social media”). Publishing original work is another important step towards establishing your credibility as an industry expert.
7. Locate and Join Existing Communities
Twitter, Instagram, and Pinterest (check out 7 easy steps to LinkedIn success) Both have tens of thousands of communities devoted to various fields and interests. Use the search function on each platform to look for communities that share your interests and goals. Then you can start establishing yourself as an authority in your field and gain followers interested in your personal brand.
Remember that large industry groups may be too crowded with competitors, so smaller, topic-based groups may be more fruitful in terms of reaching your audience.
Eighth, Be Consistent With Your Brand’s Voice, Image, and Tone
You’ve probably figured out by now how crucial it is to maintain your established identity. In the event that a well-known political commentator suddenly and dramatically switched political parties, they would undoubtedly lose a large number of followers. To be memorable and credible, you should also maintain coherence between your thoughts and your delivery.
Finding the right voice for your brand can take some experimentation, but there are personal branding guides that can help you narrow down the possibilities. Saying, “I want to be funny,” and stopping there isn’t going to cut it; you need to build up your ideas to back up your approach.
Topics to Research 9.
Building relationships and working with influential people can help get your brand out there, but it takes time. Building relationships with influential people is essential if you want them to recognise you as a subject matter expert.
Many of the best influencer marketing tools, including LinkedIn, are geared towards helping you connect with and learn from other professionals in your field.
Take a marketing and social media class to bolster your reputation
Learning the fundamentals of social media is the first step in creating a successful personal brand. Learn the ins and outs of social research to better understand your target market, experiment with different content formats to see what sticks, and develop a plan, no matter how basic, to help you get where you want to go.
It’s also important to know how to use each social media site to its full potential in spreading your message.
