That’s just weird. Photographers, who play a crucial part in the marketing success of any company, often fail to advertise their own photography businesses on social media.
Or, they get into social media advertising for their photos but develop a poorly executed approach, resulting in a lack of results.
I’m curious, where do you place yourself as a photographer in this scenario? Have you thought about how to promote your photographic services?
If you find yourself in the latter situation, it’s time to learn how to develop an effective social media marketing strategy to spread the word about your photography business.
This article will go further into the ways in which photographers can:
- Develop a successful social media plan that focuses on your customers.
- Increase your audience size and participation.
- Meet with prospective customers
- If you’re still on the fence about using social media to promote your photography company, though, we’ve got you covered with a few compelling arguments.
Explain why it’s important to promote a photography company on social media.
Here are a few reasons that have been there in front of your eyes the whole time to show you why social media is so important for promoting your photography company.
Greater visibility than a website
After many long hours of practise and learning the ins and outs of the “Exposure Triangle,” you have finally completed the portfolio of your dreams.
And so, armed with your flawless portfolio, you’ve gone ahead and built your first website in the hopes of garnering the attention, patronage, and renown you so well deserve.
However, after monitoring your website’s analytics for a few days, you noticed some really concerning trends. Views in the single digits, including your immediate relatives and friends’ views once you’ve given the URL to your site with them.
Serves as a resume in a pinch
The strange guy in the photography course said, “So what sort of photography you do?” as he eyed the Sony alpha around his neck.
You feel a surge of excitement as you click the link to your website to show the guy your portfolio, but your elation quickly fades to regret when you realise that you failed to include some of your most current and greatest work in it.
It’s understandable that you might not have time to update your digital internet portfolio immediately after filming each job.
Here’s where a social media feed comes in handy, as they’re quite simple to update. You may use your social media accounts as a digital portfolio to promote your most recent work, boast about your famous photography crew, and make a personal connection with the individual requesting your portfolio.
A chance to meet other photography enthusiasts with whom you can network
When it comes down to it, the whole point of social media is to unite people through shared interests and experiences. Your photography company might benefit from joining regional photographic communities where like-minded individuals congregate.
One of the most important features of social media for boosting your photography business’s visibility is the ability to find and connect with individuals who share your interests. Networking with other photographers in your area and within your photographic specialty will provide light on the industry as a whole.
In addition, working with specialty photographers will facilitate introductions to prospective customers. Some advice on how to successfully use social media to promote your photography
Establish why you want to start a photography company.
An essential aspect of marketing is to outline early on what you hope to achieve through your social media efforts. Is there more buzz about it now?
To each his own, I guess. Getting your business’s name out there on social media may increase exposure, which in turn can increase foot traffic.
Choose some intermediate objectives now. What the heck is that, you say? Your secondary objective is the detailed strategy you create to realise your first objective.
Say, for instance, that expanding your audience is your top priority. The secondary objective is to advertise your photographic services to 500 Manhattan-based wedding planners using Facebook’s targeted advertising platform.
Once you have a sizable following on social media, your objective might shift from raising brand recognition to making sales.
You must make a choice between targeting a specific audience on social media and targeting a large audience.
The key issue is what kinds of pictures you’ll share on social media. These are two methods that can be used. To begin, make your social media photography profile stand out by focusing on a certain colour palette, topic matter, or shooting technique.
Here, you may show off your expertise in a particular subset of photography to a wide audience. Consider this Instagram account devoted entirely to pictures of brand-new infants’ smiling faces. The studio is advertising to parents who are looking for newborn photography.
The advantages of focusing on a certain market for your photography business are as follows.
- Increase the number of qualified leads you’re getting in contact with who could pay you.
- Customers in your specific niche understand what they’re getting from you.
- Clearer for users, less crowded than general photography accounts.
- However, there is a caveat in this. Although a niche photography marketing plan might bring in potential customers, there may not be many of them active on social media.
Determine who you’re trying to reach and then strategically pick the appropriate social networks to reach them on.
Choose the best networks to spread your photographic works.
It’s a natural thought for any photographer to have before promoting their services. “What is the best platform for spreading the word about my photographic services?”
Okay, it is a good question to ask your target demographic. How about their preferred hangout spot? How do they like to use the internet to share and view media? Find your niche there.
The niche dilemma indicated in the preceding advice will, however, be easily surmounted. Let’s say you’re a wedding photographer, and your ideal clients are future brides and grooms seeking for ideas on the social media platform Pinterest. Since 40 million engaged couples use Pinterest, advertising your photographic services there is a smart move.
