How many different languages and cultures do you need to communicate your company’s message? The next step is to create a social media strategy that will spread your brand over the world. When I say “global,” I mean that it needs to be adapted to the varying needs and tastes of your various geographic audiences.
I am well-versed in the intricacies of worldwide marketing, just as any other marketing manager for a major multinational corporation would be. The markets for SEMrush’s offerings span the globe, from those who understand English to those that don’t.
Then, adjust your strategy so that it best fits your local markets.
If you want your global marketing campaign to be successful, you can’t just copy and paste the objectives, data, and messaging from a local campaign. When I approached the SEMrush social media managers for an example of this in action, they sent me this:
Personalize the Objectives of Your Campaign
Obviously, the objectives of a campaign will vary depending on the locale. Rather than focusing on sales volume when first entering a new market, you should prioritise building a strong reputation for your company.
Adjust the Metrics of Your Campaign
As a result, how you judge success will change.
Even more satisfying than an Italian reader going “Woooooooow this is great!” is a German reader giving you the thumbs up.
Phase 2: Coordinate Your Advertising Efforts
Setting up a worldwide social media strategy takes a lot of time and effort. You need to draught your message, have it translated, have the translation validated, have your images and videos prepared, have your social media material scheduled, track its performance, and so on. Without a marketing calendar, it will be difficult to coordinate the efforts of several employees working on a single campaign.
Time and Place Your Third Step
You should create localised social media profiles for each location you intend to reach. With so many to keep up with, it’s helpful to have a centralised location like SEMrush’s Social Media Poster from which to coordinate your efforts.
Set Up a Timetable for Your Content
Choose a time window on the calendar, then fill out the following wizard with the details of your first post. The programme will automatically grab images from the article if you specify the Link.
Change up Your Intake of Content
Keeping your audience entertained requires that you regularly include material from other sources into your stream. Of course, you’ll need to consider the audience you’re publishing for while making this decision; if that audience is very broad, then you may safely increase the amount of outside material you incorporate into your publications.
If you want to know what people in, say, Germany are up to, it’s a good idea to locate reliable media outlets in that country. Use the Brand Monitoring software to find these. The procedure is as follows:
Do some keyword research and start a campaign around it. (Let’s say you’re introducing a new product that processes natural language; in this case, your keyword would be “natural language processing.”)
Choose a destination country (the tool will help you find media sources in that country).
Evaluate How Effective Your Marketing Has Been
When your material is making its way through social networks around the world, it’s a good idea to check in and see what’s resonating most with your audience. The Social Media Tracker allows you to accomplish this, and the sooner you begin tracking, the more useful the results will be. By creating a project in the Social Media Tracker, you’ll have access to data going back 60 days and covering 2000 of your most recent posts.
Audience Demographics
Isn’t it great that you can study the makeup of your target market before venturing into uncharted territory? You may learn fascinating information about your audience, such where they live, what language they speak, how old they are, and what gender they are, all from the Analytics area of the Social Media Poster. Unfortunately, at the time, only Facebook Business Pages may use this function.
