An Ultimate Guide: SEO Link Building Strategy

You presumably already know that links are extremely important for SEO. (SEO). Many techniques exist for optimising your SEO links, including internal linking, on-page SEO, link development, and backlinks. However, determining how to get started can be intimidating.

The importance of connections in search engine optimisation will be discussed here. Then, we’ll provide a summary of the top SEO link-building strategies and point you in the direction of some helpful resources for diving deeper.

Why You Need Backlinks for SEO?

When it comes to search engine rankings, links are crucial. That means the way you build links on your site can have a positive or negative impact on how well your material performs in search engines.

Among the many SEO link kinds that can have an impact on your rankings are:

  • Connecting sites on your own domain is what we call “internal links.”
  • Links on your site that take readers away from your domain are called “external links” or “outbound links.”
  • Inbound links, or backlinks, are references to your website that originate from other websites.
  • The greatest SEO value comes from authoritative, well-established connections (also known as “inbound links”). They can boost your site’s exposure and organic search traffic, and they can aid in your general optimisation strategy. These connections, however, are often the trickiest to establish.

Fortunately, your site’s ranking can be improved by focusing on optimising the connections to your site. If you want your SEO links to be successful, you need to use effective SEO tactics when creating, generating, and optimising them.

How to Rank Higher in Search Engines by Using Links (8 Tips)

Now that we know why links are important for SEO, we can dive into some fundamental best practises for incorporating them into your website. Here are nine suggestions to help you launch immediately. We’ll break down the how, why, and what of each suggestion below.

1. Take Advantage of SEO Link-Building Strategies

“Link building” is the process of attracting visitors from other websites by encouraging them to visit yours. Your site’s authority, credibility, and visibility can all increase if other reputable websites link to individual sections on your site.
Several methods can be used to maximise the benefits of link development, such as:

  • Blogging As A Guest
  • Advocacy via social media
  • Making use-able materials available
  • Increases in organic search traffic can be attained through strategic link development. In addition, it can help you network with influential blogs and webpages in your field.

2. Remove Low-Quality Links From Your Site to Improve Rankings

High-quality, organic links from reputable sources make for the finest backlinks. Google does not attribute the creation of these organic connections to you or your business. Search engines will not give as much weight to backlinks that are of poor quality, are unnatural (such as paid links), or are nofollow.

There are situations in which you may wish to disavow (block) certain incoming connections to your site. We’ve established that connections from reputable and pertinent sources can improve your SEO rankings.

3. Building High-Quality Outbound Links Improves SEO

Creating high-quality external links is also essential for search engine optimisation. To achieve this, it is essential to provide external links to credible resources that are of interest to your target audience. Including external links to low-quality content can harm your image with users and your search engine rankings in the same way that backlinks can.

4. The Anchor Text of Your Link Needs to Be SEO-Friendly

Anchor text is the selectable part of a website that the user can see and use. Search engine optimisation relies on anchor text to provide relevant results. To help search engines understand the context of the linked material, it is important to include relevant keywords in the anchor text.

5. Create Internal Links That Are Good For SEO

A website’s internal connections are URLs that go to other pages on the same domain. They are crucial for search engine optimisation as they tell crawlers how to organise your website’s sections.

Time on page can also be increased through the use of internal connections, which aid visitors in navigating your site and locating the information they seek. In addition, you can direct your viewers to these sites by providing them with these URLs.

6. Make the Most of Nofollow and Follow Links

Both “follow” and “nofollow” connections exist. When creating a link in WordPress, the link’s usual action is to “follow.” Search engine bots “follow” a URL when it is referenced by another website. Assuming both sites linked to have valuable material and authority, this should improve their search engine rankings.

7. Use Services for Developing SEO Backlinks

Although it takes more time and patience, link-building SEO is an essential long-term SEO approach. You have complete say over your internal connections, but less sway over the SEO value of external links.

You may want to use a professional SEO link-building service if you want to maximise the long-term benefits of hyperlinks. A firm like this can scout out potential backlinking sites for you. They can be a huge help in terms of study efficiency. However, you should check the service’s legitimacy before using it.

8. You Should SEO-Friendly URLs

The permalink structure of your WordPress site is the URL that will always point to your site. SEO (search engine optimisation) relies heavily on permalinks, which help your material rise in the SERPs. (SERPs). The permalink settings in WordPress allow you to change the site’s usual permalink structure.


A higher link count can improve your site’s visibility and search engine results. To get the most out of your SEO links, however, you’ll need to learn how to apply and optimise the various types in accordance with Google’s recommendations.

Several easy strategies, some of which we covered here, are at your disposal. Creating quality connections, optimising internal URLs, and understanding when to use nofollow links are all great places to start.

Kyle Lewis