According to research conducted by Ipsos on behalf of Meta, Instagram is the most effective media medium for establishing connections with companies. Half of Instagram users also believe they find new brands using the app. And businesses may rest easy knowing that 44% of customers make weekly purchases on the site.
Those prospective new consumers may never learn about your products or services if you aren’t using Instagram for commercial purposes.
Instagram for Business: 6 Suggestions
Do some market research.
Understanding your target demographic is the first step in developing a successful social media strategy.
The audience demographics of Instagram give a comprehensive overview of the platform’s user base. The site’s main ad demographic is comprised of people aged 18 to 34.
That doesn’t mean, though, that the majority of your Instagram followers will be in that age range. Taking a peek at my personal Instagram account’s analytics, I can tell that my followers tend to be older than the Instagram norm:
Instagram Insights, Meta Business Suite, and Hootsuite Analytics may all be used to get demographic data on your current audience. However, if this is your first time utilising Instagram for business, you may not yet have a big enough audience to draw any useful conclusions.
If that’s the case, you should analyse the demographics of your current clientele and the people who follow you on other social media platforms. While this won’t be a perfect reflection of your Instagram following, it should give you a good idea of who is interested in your products and services.
If you know who you’re talking to, you can craft more effective business captions for Instagram. Since audience research is the bedrock of your content strategy, we devoted an entire piece to teaching you how to identify your demographic.
Establish your content strategy
After identifying your target demographic, you can start thinking about what information would most interest them. Instead of publishing content whenever inspiration strikes, you should work on a content plan that targets your audience, maintains their interest, and ultimately helps your organisation achieve its goals.
While it’s important to upload promotional material to drum up interest in your items and boost sales, it’s just as crucial to offer material that fosters community and encourages interaction.
Plan your material ahead of time.
The easiest method to develop a consistent approach is to use a content calendar to plan out your Instagram posts (and those on other social media sites). A more advanced option is to use a programme like Hootsuite Publisher to pre-schedule all of your material for automated publication at the ideal moment. Stories and Reels can be pre-scheduled, of course.
The extra benefit is that you may set out specific amounts of time to work on your material and then have it published at optimal times for your target audience. Even whether it is on the weekend, at 2 a.m., or outside of normal business hours.
Tagging makes it much simpler for customers to discover more about or purchase your items when you publish information about them on Instagram. A photo feed post can include up to twenty product tags.
Create your Instagram post or Reel as you normally would to add product tags. Select Tag products on the last screen before publishing. Products from any store may be tagged, opening up new possibilities for collaboration and cross-promotion.
Keep tabs on your progress (both positive and negative)
When you create an Instagram account for your business, you can use the platform’s built-in analytics features to see how well various pieces of content are doing.
No matter what social media marketing tactics you choose, it is crucial that you consistently assess audience reaction to your content. You’ll begin to see trends in the types of material that receive the most attention on social media and the types of content that attract new viewers outside your current audience.
Instagram should be used for customer support
If you want to be successful on Instagram, you can’t just post material and hope someone likes it; you have to interact with your audience. Part of this two-way conversation is checking direct messages for inquiries, feedback, and support needs.
There are a few direct message (DM) tools available to Instagram business accounts that streamline the process of responding to customer support inquiries. To begin, your inbox is split into two categories, Primary and General, so you can quickly find what you’re looking for. Second, you may set up shortcut keys to get frequently used answers to queries.