Features that will be most useful to marketers on Instagram in 2023

If you haven’t been paying attention to Instagram, you’re likely losing out on a lot of advertising possibilities.

Most Instagram users incorrectly believe that posting content is the only thing that needs their attention.

Insta-marketers may take advantage of a number of tools that aren’t even being utilised by the platform’s general user base. It’s ironic that most companies just use traditional forms of promotion and never go into the world of social media marketing.

So, they miss out on a sizable audience that could have been paying customers or devoted fans and fail to turn them into paying customers or devoted fans.

Thus, without further ado, here is a feature that will help you overcome Instagram’s 2023 algorithm.

Nevertheless, before we get too far, let’s make sure we’ve covered all our bases.

How do you promote on Instagram?

What we mean when we talk about “Instagram marketing” is a strategy developed to help businesses and people find, connect with, and convert Instagram users into paying customers.

With over 2 billion monthly active users, Instagram is undoubtedly one of the leading social media platforms, providing a massive audience engagement potential for businesses of all kinds.

With Instagram’s constant updates, it’s crucial for businesses to be aware of the opportunities it presents.

Fundamentals of Instagram Advertising

In order to completely grasp the significance of Instagram marketing, it is crucial to understand the fundamental features of the Instagram platform. Some of the most important aspects of Instagram advertising are as follows:

Substantial Readership

The fact that Instagram is used by over two billion people every month is impressive. And that’s why Instagram faces stiff competition from platforms like YouTube, TikTok, Snapchat, Pinterest, and even LinkedIn.

All-Purpose and Appropriate for Most Markets

The likes of photographers, models, and health and fitness bloggers are typically cited as ideal Instagram users. There’s no denying that Instagram is a place to share photographs and videos, but don’t assume it’s only for the likes of photographers, models, and fitness enthusiasts. In fact, it’s perfect for just about every industry today.

Any Instagram updates?

As more and more businesses enter the social media market, competition drives social media platforms to improve in order to stand out. In all likelihood, this is for the best, as the social media user ultimately gains from this development.

Instagram has undergone significant development in recent years. It’s more than just a simple photo-sharing software, though. Instagram was one of the earliest social media sites to adopt the Stories feature, and it has made good use of it.

This section is for you if you’re interested in learning about the latest Instagram features from the year 2023 and beyond.

If you use Instagram, you should check out these five new features:

Links (in stories)

The days of requiring 10,000 followers or more to add a link to your Instagram story are over. With to Instagram’s new Links function, anybody may include external links in their story posts.
You’ll find the “Link” option in the emoji menu with others like “Poll,” “Question,” and “Mention” if you want to add a link to your Instagram Story.


In particular, the Instagram story function has been around for quite some time, and it’s a real standout. You’re losing out on a lot of interaction on Instagram if you haven’t been using this function.
Some of our Stories are too wonderful to delete after 24 hours. That’s why Instagram has just introduced a new tool that archives your Stories indefinitely. With the Highlight function, you need to add a single Story. Once complete, your profile will feature your collected Tales.


An fantastic Instagram tool, Remix allows people to respond to Instagram Reels. Once the initial video is complete, users can either record their own video or make a side-by-side reaction video.
Tap the menu button (three dots) to enter the video’s settings, and then select “Remix” to use this function. You may now make a recording of your contribution and get it ready for upload.


The bookmark function saves your current location as a bookmark. Instagram content may be bookmarked and viewed at a later time. Notably, Twitter has also added a bookmarking tool called Bookmark, which does the similar function but for tweets.
There is a bookmark option at the very bottom right of the random Instagram posts in the feed if you want to save any of them for later. Click the star to save the current page as a favourite. Under your profile’s bookmarks area, you’ll discover all the articles you’ve saved for later reading.

Post as a share

Even if this function has been there for a long, it’s possible that most readers have never encountered it before. You may now share your Instagram Story as a regular post by using the “Share as Post” option. With this feature, users may ensure that their previously posted updates or articles remain accessible to others.
The Instagram Story “Share as Post” option is accessible by opening your Story, tapping the three-dot choices button, then selecting the appropriate option.

Top Instagram functions for business


You can see how popular your posts and articles are, how many people are following you, and how often they interact with your content. Use this information when you develop your content strategy to help you better reach and engage your target audience.


By using the proper hashtags, you may get your message out to more people. A maximum of 30 hashtags can be used in a single post, and custom branded hashtags can be made to promote a cause or company.


You can publish anything to Instagram that will be deleted after 24 hours if it is posted to an Instagram story. It’s a fantastic tool for connecting with your audience in the moment and creating content that seems more genuine and organic.

Kyle Lewis