When it comes to social media marketing, there is no rest for the wicked. Nowadays, new technologies have developed in the virtual overnight, changing customer behaviors and presenting marketers with new opportunities by using new challengers.
Similarly, TikTok has gained 800 million active users and is the highest growing platform across the world. If you want to do marketing on TikTok, it has expanded its opportunities for companies and brands to reach its teen and millennial audience.
What is TikTok?
TikTok is one of the social media portals which enables you to share your content with the audience. It is a mobile app developed by one of the Chinese technology companies, ByteDance in 2017. ByteDance bought another app, musical.ly, which combined it and created the main content feed called TikTok.
TikTok allows you to create your own content or work with another person’s content. With the app, you can edit, add music, apply AR filters, and more. The time duration of making your content is up to 15 seconds. But the company recently extended its time up to 60 seconds.
Who Uses TikTok?
In the first quarter of TikTok, there have been more downloaded applications compared to Instagram, Facebook, and more. Now, TikTok has been downloaded by more than 2 billion active users across the world. On average, a single user spends 52 minutes per day (nearly one hour) and opens it eight times throughout per day.
More teenagers and Gen Z adults attract maximum TikTok.According to the survey, 60% of users are below 24, and 80% are under 34 years. If your product is related to your teens, then TikTok is the perfect marketplace to promote your brand and get an audience.
TikTok For Businesses
- Influencer Marketing: Like other social media, TikTok is also one of the influencer marketing platforms. It is a practice of working with personalities that have a huge number of followers on their profile. Based on the company agreement, they help to integrate your product or business into their content. A massive number of TikTok influencers is continuously growing, using influencer marketing on the platform.
Pro Tip: Do you want to become a popular influencer on social platforms? Then, get more engagement for your profile and improve profile visibility. Buy real TikTok followers which help to improve your profile growth and high visibility from the real audience.
- Hashtag Challenges: TikTok is the best place to complete your challenges. If you want to make your content viral, you have to create a brand hashtag challenge and call on TikTokers to share their own video content by using the hashtag. It’s essential that the thought is very straightforward to understand and can be implemented by anyone. Excellent content challenges can impress a lot of user-generated content in a precise time. Here is a great example for you Mercedes-Benz’s #MBStarChallenge, in which they asked viewers to interpret the Mercedes star in an effective way.
- Online ads: You can create ads on social platforms such as Instagram, YouTube, Facebook, including TikTok. TikTok is a growing platform, so many marketers are more interested in promoting their brand. On this platform, there are a huge number of brands available where you can upload original content. Marketers don’t need to create the profile for making TikTok’s native video ads, which display directly in the user feeds.
Also, brand takeover and top view ads will help advertise to viewers as soon as they open up the TikTok app. Make sure that your ad transfers your assigned target so you can get the advantage of various targeting opportunities offered in the app.