How To Build Call-To-Action For Your Instagram Ads?

Instagram is now one of the most widely used social media channels for brand promotion. However, since there are a lot of competing businesses on the site, it’s important to have a compelling CTA to get them to take action. A well-written call to action (CTA) may make or break your marketing efforts. In this article, we’ll go through some of the most effective ways to formulate your Instagram ads’ calls to action (CTAs).

Aim for Something Specific

It’s important to know where you want to take your Instagram advertising campaign before you start crafting a compelling call to action. Your campaign’s goal and your CTA’s purpose should be in harmony for optimal results. How to determine your Instagram ad’s purpose and select the best call-to-action button

Set some objectives for your campaign. In other words, why are you running ads on Instagram? Do you need people to learn more about your company, visit your website, or buy something? Once you know what you want to accomplish, you may decide on the best call to action (CTA).
Determine the best call to action (CTA) to achieve your goals: Each campaign’s end goal will call for a unique call to action. A call to action (CTA) like “Learn More” or “Follow Us” might be suitable if your goal is to raise brand recognition, for instance.
Some Goals and Calls to Action The following are some goals of a campaign and some possible calls to action:

  • The goal is to raise product recognition. Please Read On, Join Our Network, and Like Us!
  • The goal is to increase website visits. Call to Action: Check It Out, Get Details, Enrol
  • The goal is to increase revenue. Calls to Action: Browse, Purchase, or Checkout
  • Instagram advertising may be both visually appealing and effective if you take the time to consider your campaign’s goals and select the most appropriate call to action (CTA).

Making the Ideal Call-to-Action

The success of your Instagram advertisements depends on your ability to craft the appropriate call to action (CTA). To help you write a call to action that gets results, here are some things to keep in mind:

  • Your call to action (CTA) should urge consumers to take action through the use of powerful wording. Use action verbs like “Shop Now,” “Sign Up,” or “Learn More” to get people to feel like they need to act quickly.
  • Keep it simple and direct: Your call to action (CTA) should be concise and clear so that users can quickly grasp what you want them to do. Write in plain English that tells users exactly what you want them to do.
  • Create an appealing visual: Make your call to action (CTA) stand out from the rest of the ad by using eye-catching design elements such as bold colours, contrast, and huge typefaces. Create a unified and memorable experience for your users by using design elements that are in line with your brand’s visual identity.
  • Motivating the reader: Instill a sense of urgency in your call to action by including language like “Limited time offer,” “Act now,” or “Don’t miss out.”

CTA Implant Location

Just as crucial as having a call to action (CTA) is where that CTA appears in your Instagram ad. Guidelines for optimal call-to-action placement are provided below.

Make sure the call to action is visible without having to scroll: this is known as the “above the fold” section of your Instagram ad. If you put your call to action here, users won’t have to scroll down the page to view it.
Choose complementary hues: You can make your call to action (CTA) pop out from the rest of your ad by using colours that contrast with each other. If your advertisement’s background is white, for instance, a bright colour like red or orange on the CTA button will help it stand out.
Size that call to action button up: Make sure the call-to-action button is visible and easy to tap even on smaller screens. Make sure it’s at least 44 pixels on a side so people can tap it with their thumbs.
Follow the signs: Direct the user’s attention to the call-to-action button by including arrows or other visual indicators. This can make it clear to consumers what they should do after clicking on a certain area.

Split-Testing Your Call To Action

To ensure that your Instagram advertising are producing the best results possible, split-testing is a must. The optimum call-to-action (CTA) for your target audience and campaign objectives can be found through A/B testing. Here are some guidelines for split-testing your Instagram advertisements:

  • Before beginning testing, you must first define the parameters you wish to examine. Your Instagram ad’s call-to-action (CTA), button color(s), button placement(s), and any other variables you believe may effect user engagement should be tested.
  • Make sure to make two different ads: If you want to test an element of your Instagram ad, make two copies that are identical save for that one change. Create two copies of your advertisement, each with a distinct call-to-action, to compare results.
  • Promote in tandem with one another: To ensure that both versions of your Instagram ad are seen by the same people at the same time, you should run them simultaneously. This helps to rule out the possibility of any factors affecting the outcome.
  • Keep score and evaluate progress: Keep tabs on how well both iterations of your Instagram ad are doing so you can determine which one is more successful. You can tell which ad is performing better based on data like CTR, Conversion Rate, and Engagement Rate.


Your Instagram advertising strategy will benefit greatly from a compelling call to action. Your marketing goals can be met if you know what you’re going for, create a compelling call to action (CTA), and put it in the correct place. Always split-test your calls-to-action (CTAs) to ensure the best performance of your Instagram ads. You’ll be well on your way to producing profitable Instagram advertisements by following these guidelines.

Kyle Lewis