The power of TikTok in 2022 is unpredictable. TikTok is growing as one of the best social media platforms and recently suppressed YouTube’s average watch time by the audiences. It has also become the most-downloaded application, with more than 3 billion downloads.
The TikTok platform is a golden opportunity for brands to become popular worldwide. Whether you’re a famous brand or a small business, TikTok benefits you with perfect marketing strategies to build brand awareness among engaging audiences.
So, are you ready to promote your business by leveraging TikTok? Go with the six powerful strategies below to market your brand on TikTok.
TikTok Marketing Strategies For Brand Growth
Short videos are the heart of TikTok’s popularity. There are various engaging marketing strategies on TikTok to grow your brand’s popularity. Using TikTok for your brand provides you with the following benefits:
- Get to know your competitors
- Boost your content reach
- Increase your fan base
Let’s get started to know the tips to take your business to the next level.
#1. Use Relevant Hashtags
Do you want your brand to succeed on TikTok? Create engaging content with relevant, trending hashtags in the video captions. Know the popular hashtags that are relevant to your niche using the Discover tab. However, it is better to avoid the most popular generic hashtags to prevent your TikTok video from getting lost in the sea of content. If you want your videos to stand out from the crowd, choose the less popular but engaging hashtags to increase your video visibility.
#2. Post Consistently With Clear Description
Brands reach larger audiences not only by posting engaging content but depending by how often they post their TikTok videos. Consistent posts distribute your brand’s popularity on the TikTok platform. Posting one to four times per day increases your brand’s growth with audience engagement. Also, TikTok provides space to include an attractive caption on each video to boost your TikTok SEO. Therefore, include keyword-rich captions with trending hashtags to boost your brand’s popularity.
#3. Team Up With Influencers
There are many TikTok influencers who enhance your brand reputation with their high-quality content. As a brand, it is important to maintain a good relationship with potential influencers to increase your TikTok followers. TikTok influencers will already have potential followers who believe in their content. So, when combined with the right influencers, your brands get noticed by their potential audiences and may become your loyal follower on TikTok.
#4. Encourage Audience Commenting
Like other social media platforms, keeping your audience engaged with your content is essential on TikTok to increase your brand presence. The best place to increase audience engagement is in the TikTok comments section. Give immediate responses to the audiences who leave their comments on your video. Make your comments thoughtful to gain the attention of your target audiences. Since the algorithm ranks video comments depending on the likes count, getting more likes for your comments is essential.
#5. Get Into TikTok Ads
TikTok provides the ads feature to advertise on the wider platform to reach millions of audiences. Brands require more followers to build awareness and increase their popularity on TikTok. Explore the best tricks on how to increase TikTok followers to your account along with your current practices. The best way is to run TikTok ads that help your video reach your target audiences, which in turn can convert them into your potential followers if your ads are eye-catching. Some of the popular ad types on TikTok are:
- In-Feed ads
- TopView Ads
- Brand Takeover ads
- Branded Hashtag challenges
Use any of the above ad types to increase your brand visibility.
#6. Include Your Website Link
For business accounts, TikTok offers a feature to include its website link on the profile to drive traffic. In addition, you can include a CTA on the video captions for each content you upload on TikTok. Also, do cross-promotions by connecting your Instagram account with your TikTok account and growing on both platforms.
Are you now clear about the winning marketing tactics of TikTok to grow your business? Use the right strategies to gain your audience’s attention and enhance your brand awareness with engaging TikTok content. When the marketing strategies work out well on the TikTok account, you could see your sales graph shoot up at incredible speed